EcommerceBytes-NewsFlash, Number 2918 - October 22, 2012     5 of 5

Etsy Records $76.8 Million in GMV for September

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Etsy released its monthly sales data for September, revealing another strong month. Etsy sellers sold almost 4 million items valued at $76.8 million in the month of September, after refunds and cancellations. Unit sales were 73% higher year-over-year, while dollar sales were 69% higher.

In May, Etsy had raised $40 million in funding to expand internationally and build products services for its sellers. The number of new members joining in September was up 1.7% from August at 866,750, or up 81% higher than September 2011. Sellers listed 2.53 million new items in the month, 2.9% higher than August's 2.46 million, and 26% higher than September 2011.

Traffic was up 25% year-over-year - the site recorded 1.42 billion page views in September, the same as August, which was a record for the marketplace.

Etsy September 2012 Sales

  September 2011 September 2012 Percent Change
Dollar Sales

$45.44 million*

$76.8 million


Unit Sales




New items listed




New members




Page views

1.14 billion

1.42 billion


*This is an approximate number; Etsy originally reported sales of $46.4 million in September 2011, that number did not factor in refunds and cancellations.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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