EcommerceBytes-NewsFlash, Number 2878 - August 27, 2012     3 of 4

Serve Runs $25 Promo to Attract New Mobile-Payment Accounts

Email This Story to a Friend is running a promotion in conjunction with Verizon Wireless to drive new membership for mobile payment accounts. Through the end of September, Serve will give all new customers a $25 credit for signing up with an account and making a one-time load of $25 or more.

New members have until September 30th to complete a qualifying load from their funding source, which can include a bank account, debit card, credit card or MoneyPak. The $25 credit will appear in the Serve account within 30 days of adding funds to the account.

While open to all brand-new members, Serve appealed to back-to-school shoppers on its blog:

"Serve gives you a simple way to collect money from people who owe you and to pay people back - friends, roommates, sorority sisters, fraternity brothers, for example. The notorious people who "don't have cash on them," can get you back for that 12 pack of PBR or the pizza delivery during Keeping Up With The Kardashians on Sunday night - and if they pull the "forgetful card," you can remind them with Serve's request money feature. And for those of you fortunate enough to have parents giving you a monthly allowance or extra funds for the school year, Serve provides an easy way for them to send you money - via the Serve iOS or Android apps, online using an email address, mobile number or using the Serve Facebook app."

Serve, from American Express, is a digital prepaid account designed to give people a safe way to pay in stores, online, and mobile and via Facebook.

The campaign kicked of on July 30, 2012. Verizon Wireless also included an announcement about the promotion in its newsletter that it sends to customers with their bills.

You can sign up via the promotion blog post.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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