EcommerceBytes-NewsFlash, Number 2875 - August 22, 2012     4 of 4

VerticalResponse Lets Merchants Post Coupons to Facebook

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Online merchants who use VerticalResponse to manage their marketing campaigns can now easily publish coupons to Facebook. Spokesperson Connie Sung Moyle said the company launched VerticalResponse Social in June and said it has released two new features within platform: Coupons and Clipper.

Coupons let merchants and small businesses generate custom coupons that can be published as a Facebook tab on their Facebook page or as a standalone Web page.

Sung Moyle cited research from AYTM that showed 80 percent of Web users prefer to get coupons and discounts from companies via social media. The new VerticalResponse Social Coupons feature gives small businesses an easy way to take advantage of this opportunity to attract first-time buyers and repeat customers, she said.

Merchants and small business can create a custom online coupon in as little as five minutes, and can publish the coupon as a Facebook tab or a standalone Web page with a few simple clicks.

Merchants can also share coupons on Twitter directly from the dashboard, and have the option to activate a pop-up window that asks viewers to like the company's Facebook page or follow on Twitter before viewing the coupon. They can also create an email marketing campaign about the promotion and include the coupon URL, without having to leave the VerticalResponse dashboard, and they can view reports that show shares and views.

VerticalResponse also launched Clipper, which lets users save interesting Web pages to their VerticalResponse Social account whenever they'’re browsing online; the “clipped” URLs will appear in their VerticalResponse Social content library for easy sharing when they’'re ready to create a social media post or campaign.

VerticalResponse CEO Janine Popick said, "Small businesses know they need to be more active on social media, but finding time to share content that's engaging and drives sales is still a huge challenge. Our new Coupons and Clipper tools help solve this problem by making it as easy as possible for small businesses to promote incentives and content, giving new and existing customers a reason to connect with them on social media."

The VerticalResponse Social platform is free for 30 days and then costs $18 per month - both Coupons and Clipper are free with a VerticalResponse Social subscription.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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