Amazon Puts Sellers on Notice about Holiday Toys and Games
By Ina Steiner
Amazon sent sellers an email this week to remind them of their seasonal restrictions on selling toys and games. Each year, Amazon restricts sellers from selling in the Toys & Games category during the holiday shopping season. This year, the restriction runs from November 13, 2012, through the first week in January, 2013.
Amazon says it restricts sellers in order to "maintain buyer confidence in Amazon." Sellers who use Fulfillment by Amazon will not be subject to the holiday season restrictions, provided their accounts are in good standing.
Only sellers who meet the following performance criteria will be eligible to sell in the Toys & Games category during the holidays (Webstore sellers are also subject to these guidelines):
- Your first sale on Amazon.com must be prior to September 17, 2012. The sale does not need to be specific to the Toys store.
- You must have processed and shipped at least 25 orders during the 60 consecutive days preceding November 1, 2012. The orders do not need to be specific to the Toys store.
- Your pre-fulfillment cancel rate must be no greater than 1.75% for the trailing 30 days preceding November 1, 2012.
- Your late shipment rate must be no greater than 4% for the trailing 30 days preceding November 1, 2012.
- Your order defect rate must be no greater than 1% short term as of November 1, 2012.
Amazon noted that eligibility for the selling in the Toys & Games store is determined separately for each country. The marketplace provided some tips for its merchants.
"Here are some steps you can take to remain eligible to sell in Toys & Games throughout the holiday season:
- Monitor your customer metrics and take corrective action when necessary.
- Utilize Fulfillment by Amazon (FBA) to ship products to your customers.
- Check your orders frequently in the Manage Orders section of your account.
- Minimize order cancellations; don't show more stock for sale than you have available to ship.
- Ship orders and confirm shipment in a timely manner.
- Ensure your seller policies are up to date.
- If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.
Amazon said it would provide final notification about sellers' eligibility to sell in the Toys & Games store by the middle of November.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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