EcommerceBytes-NewsFlash, Number 2858 - July 30, 2012     5 of 5

eBay UK Announces British Fashion Council Partnership

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eBay is enamored of the fashion industry these days, and its UK marketplace announced it will sponsor the British Fashion Council's Fashion Forward initiative in a multi-season deal that kicks off at London Fashion Week in September.

The head of eBay fashion brands in the UK Melanie Smallwood said, "eBay is more than just an auction house, it's a shopping destination like no other. You'll find high street brands selling direct alongside smaller boutiques and international businesses as well as consumer sellers. eBay Fashion unites style seekers and enables you to shop anytime and anywhere."

Fashion Forward is designed to help emerging British designers show and develop their businesses in London. Smallwood will sit on the panel that decides the next round of designers to be supported within the program, to be announced in January 2013.

The council's partnership with eBay Fashion will incorporate a series of activities that includes eBay's support of Save the Children's Born to Shop, the charity's first ever online fashion auction to be held in conjunction with The British Fashion Council.

Born to Shop will showcase items donated from leading British designers, celebrities and UK fashion media for a 10-day live auction running on eBay over London Fashion Week and London Fashion Weekend to raise funds for the charity.

Quick Stats: eBay UK
eBay UK has approximately 40 million live listings, 180,000 registered businesses and over 100 well-known brands and retailers. In one month, 4 million shoppers look for Clothing, Shoes and Accessories on, up from about 2 million in March 2010.

There are 640,000 sellers within the fashion category trading on eBay, and over 100 high street brands and 30 major retailers trading on eBay UK. eBay's UK fashion business grew by between 20-30% in 2011, and it is looking to add 40-60 retailers and brands to the fashion site in 2012.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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