eBay Revamps MySpace-like Social Networking Feature
By Ina Steiner
eBay announced it is updating the look and feel of MyWorld pages, a place where users can share information about themselves and can promote what they sell on eBay. It will also retire certain features, including "Neighborhoods" and "Guestbooks."
eBay had launched MyWorld in 2006 and, like the site MySpace which was popular at the time, it was designed to enable users to "showcase your personality and interests by combining many of the features already available on eBay." MyWorld let users draw from existing features on eBay, such as their feedback profiles and eBay Blogs (yes, eBay let users set up blogs), as well as allowing them to add new content, such as a bio and photos.
MyWorld, blogs and neighborhoods were all designed to enable social networking but were also a part of eBay's search engine optimization strategy.
Thursday's announcement said eBay would change the feature from "MyWorld" to "(User ID) Profile." Users will no longer be able to customize the page, and current URLs to the MyWorld pages will be replaced with a new user ID-based URL (http://www.ebay.com/usr/[ebayID]). Visitors will be automatically redirected to the new URLs.
The updates will launch to a small percentage of MyWorld profiles in September, with all MyWorld profiles updated by the end of October. See details on the eBay Announcement board.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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