Adidas Confirms Global Ban on eBay and Amazon Marketplaces
By Ina Steiner
Adidas has confirmed it has instituted a global policy banning dealers from listing products on the eBay and Amazon.com marketplaces. Adidas spokesperson Michael Ehrlich told EcommerceBytes the change is part of its global customer and range segmentation strategy and that it would be rolled out globally.
Last week, European publication Markt Intern broke the news that Adidas would prohibit its dealers from selling Adidas and Reebok products on the Amazon.com and eBay marketplaces effective January 2013.
Ehrlich said the company has been following for several seasons a customer and range segmentation strategy to develop and position the collections and brands of the Adidas Group in a way to best address its target audience's needs.
"As part of the implementation of this strategy we are regularly analyzing and differentiating our distribution channels across Europe," Ehrlich said. "Our new e-Commerce guidelines will ensure that adidas and Reebok will be presented in the right environment at all times."
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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