EcommerceBytes-NewsFlash, Number 2791 - April 26, 2012     5 of 6

ShopRunner Acquires Package Pickup Service PickupZone

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ShopRunner has acquired Boston-based PickupZone, a package-pickup service that offers online shoppers the ability to get their orders delivered to retail stores where they can pick them up at their convenience. PickupZone said it would close its service on May 14 while it transitions to ShopRunner.

The package pickup trend has been heating up, with Amazon testing delivery lockers in convenience stories, Canadian company Kinek expanding, and UPS acquiring Kiala in Europe.

Offering package pickup is designed to encourage shoppers who may have concerns about door-to-door shipping to feel confident buying online. Shoppers concerned about home delivery include those that live in multi-tenant buildings, have faced package theft from their front door, are not home to sign for high value packages, or desire the privacy to hide gifts.

ShopRunner is a partnership of top retailers and brands that offers a membership program similar to Amazon Prime - shoppers pay $8.95/month or $79/year in order to receive unlimited free 2-day shipping with no minimum order size with free return shipping. (eBay gave away majority control of ShopRunner when it acquired its parent company GSI Commerce.)

As part of the acquisition, ShopRunner will launch PickupPoints, a network of retail store locations where consumers can pick up packages that have been ordered online - it said it has the potential to offer more than 30,000 PickupPoints retail locations nationwide.

According to a message to customers on, "ShopRunner plans to introduce a pickup point service very soon, with additional benefits. In a forthcoming email, ShopRunner will also provide each PickupZone customer a full one-year membership to their service for FREE ($79 value)."

ShopRunner said store pick-up is popular for the select retailers who offer that option; about half of online orders are typically picked up by customers at those retailers' stores.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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