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EcommerceBytes-NewsFlash, Number 2738 - February 13, 2012 - ISSN 1539-5065    2 of 4

Etsy Introduces Analytics Report and New Marketing Feature

By Ina Steiner
EcommerceBytes.com
February 13, 2012




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Etsy added an analytics report to its Shop Stats feature to make it easier for sellers to analyze the traffic to listings. "Identifying where your customers come from is the first step to getting more customers," the company wrote in its announcement. The online marketplace also added a "Related Items" feature to the bottom of the seller's listing page.

The new Listing Stats report shows the number of views that come from each traffic source. Sellers can see which keywords shoppers were searching when they clicked through to the sellers' items, and they can also view reports showing pages with the most views and favorites.

By learning how shoppers find their listings, sellers can refine their marketing efforts and how they tag their listings. Listing Stats reports also include graphs of a listing's views and favorites.

To see a Listing Stats report, sellers click a listing within Shop Stats or a Stats link in the Seller Tools menu on a listing page. Listing Stats and search keyword landing page reports go back one month, and traffic source landing page reports go back to June 28, 2011.

Etsy's new "Related Items" feature showcases a seller's other items on the bottom of the listing page. Etsy draws from the seller's other items in the same shop section, and also takes a shop's featured items into consideration when selecting related items.

Shop owners who do not see related items in their listings should consider adding some shop sections and featured items to their shop.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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