EcommerceBytes-NewsFlash, Number 2698 - December 19, 2011     2 of 4

Etsy Has a Great November with Sales of $61.8 Million

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Etsy experienced its best month in sales ever in November, with shoppers buying $61.8 million in goods, 66% more than last year. The marketplace attracted 664 thousand new members, and shoppers bought over 3 million items in November, 28% higher than the previous month and 51% higher than last year.

Traffic to Etsy broke its previous record, reaching 1.3 billion page views in November, 34% higher than a year ago.

Etsy November 2011 Sales

  November 2010 November 2011 % Change
Dollar Sales $37.3 million

$61.8 million

66%

Unit Sales 2,055,218

3,106,122

51%

New items listed 2,648,660

2,449,301

-7.53%

New members 398,211

664,154

67%

Page views 971,302,238

1.3 billion

34%

Source: Etsy

The number of new items listed fell almost 8% from a year ago to 2.4 million, indicating Etsy may be attracting more new buyers than sellers.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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