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EcommerceBytes-NewsFlash, Number 2696 - December 15, 2011 - ISSN 1539-5065    4 of 4

Shopping While You Tweet - Payvment Supports Mobile Shopping on Twitter

By Ina Steiner
December 15, 2011

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Facebook ecommerce platform Payvment launched a new feature to support mobile shopping via Tweets. Visitors can click-through from a link in their Twitter stream and immediately initiate a purchase by clicking "buy." They can also learn more about the product or add it to their Wish Lists.

For example, thelittleseed tweeted on Wednesday, "Look what I just found at the Shopping Mall on Facebook http://t.co/r9OQ5IXI via @Payvment Limited Edition TLS Sparrow Jumper in Blue $30!" Clicking on such a link would result in a screen on the shopper's mobile device that would look something like the screenshot shown to the right.

Payvment said 43% of people access Twitter from their mobile devices, so optimizing the discovery and purchase experience for the new Twitter mobile environment was a key priority for its product team.

A company spokesperson said that while the final transaction will still happen within the browser experience once shoppers click "buy," the new functionality brings products to the surface and makes product discovery on mobile devices much more accessible.

Christian Taylor, CEO and co-founder of Payvment, said social commerce was all about driving product discovery. "It's essential for shoppers to be able to stay close to the products, sellers and brands they care about through all their social touch points, including mobile. We've made it faster and simpler for shoppers to find, purchase and share products while they're surfing their Twitter stream on mobile, which we know will dramatically grow the reach and engagement for our sellers and their products."

The Payvment Shopping Mall on Facebook is located at FBMall.com.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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