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EcommerceBytes-NewsFlash, Number 2696 - December 15, 2011 - ISSN 1539-5065    2 of 4

TapBuy Offers Mobile Checkout Solution for Retailers

By Ina Steiner
December 15, 2011

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TapBuy is a new checkout technology that retailers can embed in their mobile apps. The company announced its availability this week and said online shopping site TheFind has launched TapBuy in its iPhone comparison-shopping app.

During their initial purchase using TapBuy, shoppers' billing and shipping preferences are stored in TapBuy's "server side wallet." Mobile shoppers can then check out in any TapBuy-enabled app from any merchant simply by confirming their PIN. This eliminates the hassle of having to reenter information, including addresses and credit card information, on small mobile devices, and TapBuy said in early trials, this increased conversion up to 15 times.

The company explains in detail how the service works on this TapBuy.net page. A Software Developer's Kit (SDK) is available for licensees.

TapBuy was founded by Amazon.com veterans Blake Scholl and Jason Crawford and is seed funded by angels investors including Naval Ravikant, SV Angel (Ron Conway) and Owen Van Natta, and it has received a strategic investment from the Washington Post Company.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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