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EcommerceBytes-NewsFlash, Number 2688 - December 05, 2011 - ISSN 1539-5065    3 of 5

Etsy Sales Rise 62 Percent in October over Last Year

By Ina Steiner
December 05, 2011

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Sales by Etsy merchants rose 4.3% in October 2011 from the prior month to $48.4 million, which was 62% higher year-over-year. And for the second month in a row, Etsy traffic exceeded over 1 billion page views, the marketplace having first broken the billion-pageview milestone in September 2011 when it received 1.14 billion page views.

Etsy again reached higher new-member growth (up 56% from last October) than new items listed (down 13% from last year).

Etsy October 2011 Sales

  October 2010 October 2011 % Change
Dollar Sales

$29.9 million

$48.4 million


Unit Sales




New items listed




New members




Page views


1.19 billion


Source: Etsy

Etsy has not yet published November sales figures, but the company revealed that Cyber Monday (November 28, 2011) sales were up 80% over last year. The number of shops with sales on Cyber Monday increased by 61% compared to last year, and average sales per shop increased 11%. Over 15 million visitors came to the site between Black Friday and Cyber Monday.

Etsy said mobile traffic to its site over the long Thanksgiving weekend was up almost 350 percent higher than last year's traffic from mobile devices.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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