EcommerceBytes-NewsFlash, Number 2678 - November 21, 2011     4 of 7

eBay Holds Twitter Party to Attract Holiday Shoppers

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eBay is extending its holiday marketing campaign to include an event on social networking site Twitter, where it will host a chat about holiday gifting. The eBay Holiday Party takes place between 9 am - 4 pm PST on Monday, November 21.

eBay will give away a $100 gift card each hour during the chat and is using the Bumebox.com platform to host the event.

Users can go to eBay.com/holidayparty and join the chat by using the Twitter hashtag #eBayHoliday. Each hour will be devoted to a specific category - for example, the chat will focus on "eBay Toys" from 9 - 10 am, and will focus on "eBay Fashion" from 10 - 11 am.

In order for a chance to win one of seven $100 eBay gift cards, users must follow @eBay on Twitter, must attend the eBay Holiday Twitter Party at eBay.com/HolidayParty, and must participate in the conversation during the event by tweeting, including the hashtag #eBayHoliday. Winners must have or create a PayPal account in order to receive, access, and use the gift card. Full terms are available on the eBay Holiday Twitter Party Sweepstakes Official Rules page.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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