EcommerceBytes-NewsFlash, Number 2638 - September 26, 2011     3 of 5

Overstock.com to Launch New Consumer Portal

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Overstock.com, which is in the process of re-branding its marketplace to O.co, announced the acquisition of the domain name O.info for a new consumer information website. The O.info site is scheduled to launch in March 2012.

Overstock.com CEO Patric Byrne said the company would use O.info as a website destination to consolidate useful consumer information. "The .info domain is the logical destination for visitors to find product information, user manuals, buying guides, manufacturer and brand reviews, video demonstrations and recall notices. We believe that the O.info site will be particularly useful to the savvy consumer who is looking for information from and willing to share insight with a trusted source like O.co."

Overstock.com closed its third-party marketplace in July, going against the current trend of other retailers and marketplaces who are opening 3P marketplaces, such as Buy.com, Sears, Walmart and NewEgg.

In a press release Overstock.com said O.co would continue to evolve as the online retailer's brand in the coming months.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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