eBay Launches Video Content to Attract Shoppers on eBay Motors
By Ina Steiner
eBay has embraced video content as a way to attract shoppers by launching an original video series for the eBay Motors website and mobile application. The World's Fastest Car Show is hosted by Justin Bell and chronicles a fast-paced lifestyle, from Jay Leno's garage to Laguna Seca raceway. It's the first originally produced media content for eBay Motors, and the first to be featured in any of eBay's mobile applications.
Steve Yankovich, vice president of mobile at eBay, said 2,600 cars and 117,000 parts are purchased on eBay mobile apps every week. "Our goal is to interact with these enthusiasts on an even deeper level by providing compelling, meaningful content within the app itself, and also through the eBay Motors website. The World's Fastest Car Show is not only an entertainment vehicle, but also signals eBay's commitment to engaging the automotive community."
There will be two versions of each weekly episode, one produced for the eBay Motors mobile application, and the other produced for the eBay Motors website. Episodes will feature segments such as automotive adventures, celebrity interviews and car collections, road trips, and a Mystery Car segment where viewers will be given clues to a car, the identity of which will be revealed at the end of the show.
eBay also released a new version of its eBay Motors mobile app that include new features, such as the following:
- Updated Car Cards - Users can select their own photo to represent their Car Cards, which, similar to baseball cards, represent information and photos of vehicles they've stored within the app.
- Share Car Cards - Users can now share their Car Cards with friends via email, Facebook, and Twitter.
- Simpler Search - It's now easier for users to sort through search results to find what they're looking for even faster.
eBay expects to generate more than $4 billion in global mobile GMV in 2011. More information about the new video programming is available on the eBay website.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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