Wish Lists and Want Button Coming to Facebook
By Ina Steiner
Facebook users will soon have access to shopping "wish lists" and "want" buttons. Payvment, one of the first developers to offer Facebook storefronts back in 2009, said it would integrate with the new just-announced functionality so that sellers can increase visibility for popular products. The new features will help online sellers by getting shoppers to share their products on the social networking site.
Facebook will allow developers to customize the actions within their app and the News Feed story generated by each action. Payvment's integration will offer sellers an increase in visibility for the products that shoppers want, own and like and will make the News Feed experience more relevant and meaningful for shoppers and their friends.
When a user clicks a Payvment "Want" button, Facebook will add the item to their Wish List on their profile and will display a News Feed Story on that user's wall that reads, "Jane wants a Falling Waters Mini Fountain at the Shopping Mall on Facebook," for example.
According to Payvment, this also enables conversations and comments made on Payvment to be customized to drive more social discovery, such as "Jim reviewed" or "Jane loved" a particular product.
Payvment plans to customize the Wish List feature to enable creation of wedding and baby registries, holiday and birthday wish lists and more. And, no doubt, other storefront providers and retailers will follow their lead.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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