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EcommerceBytes-NewsFlash, Number 2610 - August 17, 2011 - ISSN 1539-5065    2 of 3

TabJuice Facebook App Invites Online Sellers to Take It Social

By Kenneth Corbin
EcommerceBytes.com
August 17, 2011




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As Facebook continues its march toward 1 billion active users, there is no denying the popularity of the online social medium. And for Internet sellers, that creates a tantalizing market opportunity. After all, nowhere else is such a large audience collected, neatly organized with self-expressed likes and dislikes. But for all of its runaway growth, Facebook has proven difficult to monetize for many retailers.

One firm that thinks it has a solution is TabJuice, a firm built around the nascent social commerce market that offers merchants a point-and-click application to set up a storefront on a Facebook business page.

"The rapidly growing and changing medium of social networking has left most wondering - how do I monetize my social networking efforts? The options are endless, but for those that sell products online, there's one option that is the best - creating a social commerce platform for their customers and the over 550 million possible buyers Facebook provides," TabJuice explains.

TabJuice took its service live at the beginning of June, and has since been dubbed one of the 20 best Facebook apps by PCMag.com.

Sellers opt which products to display on their Facebook store, setting pricing and other features, including promotions that can be defined at the hour level, through the TabJuice interface. There is no limit on the amount of inventory sellers can display. Merchants are able to offer a full complement of shipping options from USPS, UPS and FedEx through the app.

An open source API integrates the Facebook page with the merchant's online store, or, for outfits just getting started, TabJuice offers a full-service ecommerce platform as a cost-effective alternative to setting up shop on marketplaces such as eBay and Etsy.

TabJuice offers a free 21-day trial of its service, after which the firm charges a flat $19.99 monthly rate, with no contracts or set-up costs. TabJuice does not collect any commissions.

In setting up an account, the merchant selects from one of TabJuice's payment gateway options, such as PayPal Pro and Authorize.net, to establish the payment mechanism for the Facebook store. TabJuice is in the process of adding new payment system providers at the request of sellers, and says that it is adding new providers and other features roughly every 15 to 30 days.

At present, the firm only supports transactions in U.S. dollars, though it says that it plans to add support for other currencies along with an automatic conversion tool.

Update 11/11/11: TabJuice is now offered as a free social e-commerce application, rather than $19.99 month, according to the company.

About the Author
Kenneth Corbin is a freelance writer based in Washington, D.C. He has written on politics, technology and other subjects for more than four years, most recently as the Washington correspondent for InternetNews.com, covering Congress, the White House, the FCC and other regulatory affairs. He can be found on LinkedIn here .

About the author:

Kenneth Corbin is a freelance writer based in Washington, D.C. He has written on politics, technology and other subjects since 2007, most recently as the Washington correspondent for InternetNews.com, covering Congress, the White House, the FCC and other regulatory affairs. He can be found on LinkedIn here.

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