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EcommerceBytes-NewsFlash, Number 2597 - July 29, 2011 - ISSN 1539-5065    4 of 5

eBay Announces Promotion, New Features and Expansion of Ad Testing in UK

By Ina Steiner
July 29, 2011

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eBay UK is running a listing promotion over the weekend. Private (casual) sellers who list auctions at any starting price in eligible categories on July 30 - 31 will pay no insertion fees. All other fees apply, see website for details and restrictions.

The UK website also announced it would be making new features available in My eBay that allows users to view up to 3 years worth of purchases, removes Selling modules from the "My eBay Summary" page, and sort lists by most-recently added. eBay UK's My eBay feature will continue to change throughout the summer: "Buyers will soon see bigger pictures on the My eBay buying pages and will notice improvements to lists, including better access to the watch list and other lists that you can create."

eBay announced similar changes in the U.S. in May, but after sellers reacted negatively to eBay's decision to remove the "selling activity" modules from the summary page, eBay added back the ability for sellers to view the information on their Summary page this month.

eBay UK also announced on Wednesday it would expand the advertising it runs on view item pages. Initially the ads ran on free listings from private sellers. It will now open advertising to all ads listed by private sellers, including listings for which the seller has paid. See details on this announcement.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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