USPS Launches Website Redesign
By Ina Steiner
The U.S. Postal Service is redesigning its website to make it easier to ship and manage mail digitally. The redesign includes a simplified navigation system and makes it easier to do things like schedule a free package pickup.
A new Quick Tools navigation box on the home page lets visitors quickly access commonly used features, including: Look up a ZIP Code. Calculate a price. Find USPS locations. Or track and confirm a package.
In addition, a new corporate site has information about the United States Postal Service, including "who we are" and "what we're doing," as well as news, job announcements, and information on doing business with the USPS.
More information about the new design along with an informational video is available on the USPS website.
The Postal Service is also using using social media to reach broader, more diverse audiences. On Monday it began granting sneak peeks at some of its 2012 stamps through social media outlets. You can preview the stamps on Facebook, through Twitter @USPSstamps or on the website Beyond the Perf.
In the meantime, the USPS is trying to scale down to five-day weekly delivery service as it seeks to reverse the massive financial losses it has suffered in recent years, and it also unveiled a plan to suspend contributions to the federal employees' retirement fund. The fiscal solvency of the Postal Service has been on lawmakers' radar, and in June, Rep. Darrel Issa's (Calif.) introduced the Postal Reform Act, to which the USPS had a mixed reaction.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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