EcommerceBytes-NewsFlash, Number 2569 - June 21, 2011     2 of 3

eCrater Shares Google Ad Revenue with Merchants

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Many marketplaces run advertisements on their websites, so it is not surprising eCrater has decided to add Google AdSense ads to its website. But it is doing things differently by allowing merchants to share in the ad revenue.

eCrater launched Google Ads on Friday with a limited number of merchants and made it available to all merchants on Monday. According to the website, "In most cases you will receive 100% of the revenue coming from your store pages. eCRATER will receive the revenue coming from your pages in the main marketplace."

eCrater founder Dimitar Slavov told AuctionBytes that Google will pay the merchants directly for ads that appear on their store pages. Merchants can control their accounts and can easily filter out any competitive ads using the AdSense user interface. Slavov said merchants can filter all domains they wish so ads from those sites won't appear on their pages.

In order to qualify, merchants must have active accounts; must include images with their listings; and must accept Google Checkout or PayPal in their store; otherwise, eCrater will collect the advertising revenue for those storefronts.

More information is available on the eCrater website.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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