EcommerceBytes-NewsFlash, Number 2555 - June 01, 2011     5 of 5

eBay UK Asks Government to Improve Mobile Broadband

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eBay is calling on UK government regulators to take action to improve mobile broadband in the country, estimating that mobile shopping could deliver a 4.5 billion-pound boost to the economy by 2016 and a further 13 billion pounds by 2021. Mobile is the fastest growing part of eBay's business, and the company estimates that its global mobile sales will double in 2011 to $4 billion.

eBay-commissioned research from Verdict warns that the UK market is currently being held back by unreliable mobile broadband. In a submission to communications regulator Ofcom, eBay is calling on policy-makers to do more to address consumer frustrations when rules for the fourth generation (4G) of mobile networks are agreed later this year.

eBay says its research shows that 16% of the UK is an "m-commerce not-spot," where mobile spending is at least 20% below the national average. It said over a third of consumers have failed to complete a purchase on their mobile device due to issues with mobile broadband.

eBay mobile applications are available in more than 190 countries and eight languages. Over 16 million people have downloaded the core iPhone eBay app, and an item is purchased every 2 seconds using the eBay app.

Mobile shoppers on eBay.co.uk have bought more than 30 million items through iPhone and WAP since July 2008. There are up to 380,000 daily visits to eBay.co.uk via mobile apps, and more than 170,000 UK mobile shoppers spend over 30 with the eBay mobile app per week.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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