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EcommerceBytes-NewsFlash, Number 2523 - April 18, 2011 - ISSN 1539-5065    2 of 3

eBay Rewards Affiliates for Driving Traffic to Fashion, Electronics, Motors

By Ina Steiner
April 18, 2011

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eBay is paying affiliates to drive traffic to three of its categories: Fashion, Electronics and Motors: Parts and Accessories. The Category Bonus promotion originally covered the months of February and March, and last week, eBay extended the promotion through the end of June.

eBay has made those three categories its priority as it focuses on new, branded fixed-price inventory over used auction-format goods, and has focused its technology investments there as well with new catalog and search features.

The promotion is open to new and existing publishers for traffic to eBay Quality Click Pricing (QCP) in the U.S. Program. Under QCP, eBay pays publishers for clicks sent to eBay sites based on the quality of the traffic as judged by eBay.

The following categories are included in the promotion for affiliates:

  • Electronics: Electronics(293), Computers & Networking(58058), Cell Phones & PDAs(15032), Cameras & Photo(625);
  • Fashion: Clothing, Shoes & Accessories(11450), Health and Beauty(26395), Jewelry and Watches(281);
  • Motors Parts & Accessories: (6028) (excludes Vehicles).

Details are found on the eBay Partner Network blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
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