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EcommerceBytes-NewsFlash, Number 2523 - April 18, 2011 - ISSN 1539-5065    1 of 3

eBay Likes Facebook Buttons but Not Facebook

By Ina Steiner
EcommerceBytes.com
April 18, 2011




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eBay is adding Facebook buttons to the top of listings so shoppers can "like" specific listings. But eBay continues to prohibit sellers from linking to Facebook and other social networking sites.

Facebook Like buttons began appearing on the top of listings in postcards and in fashion categories on Saturday morning. eBay had not widely announced the new feature, but had told attendees of its eBay OnLocation event in Las Vegas last week that it was actively working on putting more "Like" button on the site.

eBay also tweeted from the event, "Smart social media strategy: put a link to your facebook page in your listings." However, this violates eBay's own linking policy. On the policy page under "Other Links," it specifically prohibits linking to social networking websites such as Facebook, MySpace and Twitter.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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