Forget the Sunday Papers, Clip Supermarket Coupons on eBay
By Ina Steiner
eBay launched a portal called eBay Extras where shoppers can download printable coupons that can be redeemed at local brick-and-mortar retailers. According to the announcement, visitors can browse and print coupons for redemption at local supermarkets and drug stores; request free samples directly from brands; and take advantage of articles and tips designed to help them save money - without leaving eBay.
The eBay Extras page is a new marketing approach announced in January in which outside firm Triad Retail Media serves up ads on eBay without driving shoppers off-site. Consumers can visit the Extras page directly - but it's not clear how eBay will advertise the portal. While eBay could drive traffic to it through exposure on search results pages, it does not appear to be doing that right now.
The SmartSource Coupon Printer, owned by a division of News Corporation called SmartSource Interactive Group, is a small Java application that allows users to print coupons directly to their printer that will scan at the retail-store registers. Coupons available on Tuesday included $10 off of Rogaine, $4 off Allegra and $2 off of Visine products.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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