EcommerceBytes-NewsFlash, Number 2501 - March 17, 2011     2 of 5

eBay Named Most Ethical Auction Company

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eBay has been named one of the world's most ethical companies in the Auctions category based on its ethics and compliance programs by the Ethisphere Institute, a think tank. Companies on the list in other categories include Best Buy Co., Zappos, UPS, Google, American Express, and Ford Motor Company, Wisconsin Energy Corporation.

Ethisphere's results are based on an extensive review of companies' social responsibility efforts, corporate governance and business practices. A methodology committee of leading attorneys, professors, government officials and organization leaders assisted Ethisphere in creating the scoring methodology. Ethisphere conducted data analysis on hundreds of companies based on their responses to a survey, as well as documents and information researched and requested by Ethisphere to confirm survey responses.

In a press release announcing the news, John Donahoe, President and CEO, eBay Inc. said, "eBay was founded on the belief that strangers could trust and connect with one another through global commerce. Building this trust requires a sustained commitment to doing business with the highest level of integrity. This commitment is reflected not only in our compliance and ethics programs, but also in our commitment to driving innovation in sustainable commerce and global citizenship. Our employees strive every day to make a difference and create opportunity for people around the world. I couldn't be happier to see their passion and commitment recognized."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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