|EcommerceBytes-NewsFlash, Number 2453 - January 10, 2011 - ISSN 1539-5065 2 of 5|
Online merchants are eager to capitalize on the growing popularity of mobile shopping - eBay research showed 60% of sellers are willing to adjust their eBay listings for easier viewing on mobile devices. But according to the National Retail Federation, 65.2% of U.S. retailers don't have a mobile-specific website. However, merchants can optimize their online product listings for mobile shopping searches.
Structured data and location are the most important things merchants should be thinking about with regard to optimizing their product listings for mobile search, says Ben Saren, Vice President, Marketing at Litle & Co., an authority in card-not-present commerce, transaction processing and merchant services. The mobile web is the same as the desktop web, it's just a different interface, he said, explaining that mobile relies more heavily on structured content. Good SEO is driven by meta data, such as manufacturer, model number, color, price and other attributes.
"Local" is extremely important to mobile searches too. But what if you're running a business from your home or a warehouse with no walk-in location? Saren said merchants should still provide location tags - "everyone should be doing local," he said, but merchants should make it clear to consumers if the item is not available for pick-up.
Nearly three-quarters of eBay sellers responding to a survey felt it was important that shoppers have the ability to browse and buy items on eBay using mobile devices, according to eBay spokesperson Johnna Hoff. eBay has a plethora of mobile apps, and Hoff said all eBay listings across all categories are viewable on the apps.
Hoff provided the following tips on how sellers could better optimize their listings for mobile viewing:
Use descriptive titles:
Use great photos:
Keep your item descriptions to a minimum:
Respond to questions quickly:
Use Buy It Now with your Auction listings:
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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