EcommerceBytes-NewsFlash, Number 2450 - January 05, 2011     2 of 3

eBay's Top Mobile Categories for 2010

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eBay is serious about mobile, as its recent acquisitions reveal. Here's a YouTube video it produced showing exactly how it wants consumers to use its mobile apps in brick and mortar stores: simply snap a picture of a product barcode, and instantly see prices and availability of the product online!

eBay reported 30 million downloads of its mobile apps worldwide. To put that in perspective, eBay Marketplaces reported 93 million active users worldwide in the third quarter of 2010, and eBay Motors reports over 14.2 million unique visitors per month.

During four weeks of the holiday shopping season (November 25 - December 25), eBay generated nearly $100 million in mobile GMV in the U.S. and $230 million in mobile GMV worldwide.

But what are people buying on mobile devices? eBay recently released its top categories for mobile sales for 2010 broken out by its top six mobile markets. We took a look at the top five categories for mobile in the U.S. by dollar sales and unit sales. In the accompanying chart, we included a list of the top 7 categories for eBay Marketplaces worldwide for the third quarter, since eBay does not disclose its top categories for total U.S. Marketplaces for the year.

The top three categories by sales for the year in each of eBay's other top mobile commerce markets are:

  • Canada: clothing & accessories, jewelry and cars & trucks;
  • France: clothing & accessories, jewelry and computers;
  • Germany: auto parts, cars & trucks and clothing & accessories;
  • Australia: cars & trucks, home improvement and clothing & accessories;
  • United Kingdom: cars & trucks, clothing & accessories and auto parts.

eBay also revealed the top searches in various categories on its Marketplaces (however, it does not disclose top searches for mobile searches):

Top eBay Marketplaces searches in technology, Q3-2010:
iPad, iPhone 4, iPod Touch, PlayStation 3, GPS, Xbox 360, digital camera, Wii, Bose, laptop

Top eBay Marketplaces searches in CS&A, Q3-2010:
Wedding dress, Coach, Guess, shoes, handbags, christian louboutin, Oakley Sunglasses, Nike and Juicy Couture

Top eBay Marketplaces searches in Home & Garden, Q3-2010:
Anthropology, John Deere, pillow, outdoor patio furniture, air conditioner, chandelier, bedding, sofa and curtains

eBay has an interactive tool to further explore its mobile sales.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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