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EcommerceBytes-NewsFlash, Number 2440 - December 22, 2010 - ISSN 1539-5065    4 of 4

Retail Websites Break Traffic Record in November, Amazon Leads

By Ina Steiner
December 22, 2010

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The top retail websites broke a traffic record in November with 179.5 million unique visitors, according to ComScore's monthly Media Metrix report on top U.S. Web properties. Amazon Sites took the top spot in the retail category with 83.9 million unique visitors in November (up 4 percent from October).

Amazon was followed by Wal-Mart with 51.8 million visitors (up 44 percent from October), Apple.com Worldwide Sites with 40.3 million and Target Corporation with 39.8 million (up 44 percent). Best Buy Sites ranked number five with 28.8 million visitors, an increase of 75 percent, making it the top-gaining property for November compared to the previous month.

Jewelry/Luxury Goods/Accessories sites represented the top growing retail subcategory for November. More than 22 million Americans visited the category during the month, a 36-percent increase. Toy sites increased 35 percent to 27 million visitors, while the Consumer Electronics subcategory drew 53.3 million visitors in November, up 30 percent versus the prior month.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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