EcommerceBytes-NewsFlash, Number 2433 - December 13, 2010     5 of 6

Etsy Sellers Become Frustrated with RetailMeNot Coupons

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Sellers on Etsy have reported problems with coupons on Sellers use the coupon site to post coupons good for items in their individual Etsy shops, but when shoppers click on the coupons, they are sometimes taken to the main Etsy website instead of to the seller's own shop.

Apparently some shoppers are then trying to apply coupons to any Etsy seller, not necessarily the merchant offering the coupon, and are expecting all Etsy sellers to honor the coupon codes.

The problem may stem from the way the sellers enter their coupons on RetailMeNot. AuctionBytes found coupons that did direct RetailMeNot shoppers directly to stores, such as this coupon from reflectionsofkayla for 10% off a purchase of $25 or more:

"Receive 10% off your purchase of $25 or more, applies to product and not shipping. Convo me before you checkout."

A discussion thread on Etsy describes the problem (here is a search of RetailMeNot for Etsy coupons). The issue was discussed previously on Etsy last April.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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