EcommerceBytes-NewsFlash, Number 2432 - December 10, 2010     3 of 5

Bonanza Improves Usability of Feedback Pages

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Bonanza gave its seller feedback pages a "cosmetic makeover" after usability testing showed buyer confusion with the layout and messaging of the page, and it launched some new free shipping options.

Bonanza explained that the largest area of confusion was the disparity between the volume of written feedback on Bonanza and the amount of feedback a user has received in total due to the fact that written reviews are optional and that users can import ratings.

Bonanza did not make any changes to how reviews or feedback is calculated. In a message to users, Chief Product Officer Alex Berg said, "The percentage ratings are unchanged, the feedback counts are unchanged, and you can still import feedback from other marketplaces. Even the positive, neutral, and negative icons are the same."

Bonanza also announced this week it had launched some new free shipping options in beta testing. Features include the ability to set different shipping services and prices; a newly enhanced shipping calculator; and the ability to set a preference for how and where packages are dropped off (or picked up) for shipping. The features are optional, and more information is on the Bonanza blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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