EcommerceBytes-NewsFlash, Number 2432 - December 10, 2010     2 of 5

eBay UK Says It Has Cheaper Toys than Large Retailers

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eBay UK said its small sellers are offering Christmas toys for up to 25% less than big retail stores, and said many of the most popular toys currently listed as out-of-stock on major retail sites are readily available on its site.

eBay cited unnamed retail analysts who believe that redundancy (layoffs) may be behind the trend, "with former employees unable to find jobs setting up their own businesses instead. By running their companies on a shoe string, they are able to cut over heads substantially - and hand on savings to customers." Nevertheless, eBay has been courting large retailers, helping them open outlet stores on its site.

eBay UK said 5 million shoppers logged onto the website on December 5, up 18% compared to the same day last year. Clothing, shoes and accessories made up 80% of the 1.4 million items sold, and DVDs maintained its top spot from last year as the favorite gift to purchase on "Super Sunday," with women's shoes in second spot and CDs coming in third.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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