EcommerceBytes-NewsFlash, Number 2429 - December 07, 2010     3 of 4

Liquidity Services Subsidiary Dyscern Changes Name to Secondipity.com

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Liquidity Services changed the name of its Dyscern subsidiary to Secondipity and re-launched the site last month. Dyscern was founded by eBay seller Jennifer Canty who built the company into a multi-million dollar multi-channel business before selling it to Liquidity Services, which operates B2B online-auction liquidation marketplaces in the U.S. and UK, including Liquidation.com and GovLiquidation.com.

Dyscern re-launched its website last month and changed its name, a play on the word serendipity. Secondipity sells products it obtains through its sister company Liquidation.com, giving it access to store returns and excess inventory from merchants from all around the world, including seven of the top 10 U.S. retailers.

Liquidity Services released data on Monday showing increased sales on Cyber Monday and the day after, which it calls Restock Tuesday, compared to year-over-year 2009.

  • Overall sales increased by more than 22% on Restock Tuesday compared to the same period in 2009;
  • Overall sales increased by more than 16% for Cyber Monday and Restock Tuesday combined, compared to the same period in 2009;
  • Direct-to-consumer sales increased by more than 85% for Cyber Monday and Restock Tuesday combined, compared to 2009;
  • Liquidation.com site traffic increased 12% on Cyber Monday and Restock Tuesday combined, compared to the prior week.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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