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EcommerceBytes-NewsFlash, Number 2417 - November 19, 2010 - ISSN 1539-5065    3 of 5

Buy.com Launches Customer Loyalty Program

By Ina Steiner
November 19, 2010

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Buy.com launched a Rakuten Super Points program to reward loyal shoppers with points redeemable as payment toward future purchases. All items purchased by credit card via a Buy.com account, with the exception of gift certificates, will earn customers Super Points.

This marks the first time the Rakuten Super Points program will be available outside Asia. Rakuten acquired Buy.com in May for approximately $250 million.

The U.S. Super Points program builds upon Buy.com's recent customer service initiatives, includes a 45-day return policy with no restocking fees and free shipping on millions of products.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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