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EcommerceBytes-NewsFlash, Number 2387 - October 08, 2010 - ISSN 1539-5065    1 of 7

eBay Developer Infopia Sold to Versata

By Ina Steiner
October 08, 2010

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AuctionBytes has learned that Infopia, an ecommerce solution for eBay and online retailers, has sold its ecommerce-platform assets to Versata. Scott Buoy will head the new company for Versata, which will continue to market the Infopia Transact eCommerce platform. Infopia laid off most of its employees on Thursday, telling them they would be re-hired by the new company.

The transaction was an asset sale - Versata has acquired the Transact ecommerce platform and the brand name Infopia. The parent company will change its name and will continue to market the Enterprise eCommerce Analytics product with a software development team under the leadership of Coleman Barney, President and CEO of Infopia.

Versata is a privately held enterprise software company that wanted to add ecommerce to its suite of offerings that include ERP and content management. The new Versata-owned Infopia will remain in Utah and will cross sell the ecommerce platform to its existing enterprise clients. The move gives Infopia the opportunity to move into a higher end arena, according to sources.

The companies have not yet announced the transaction, more information will be available on Friday.

Update: Versata published a press release about the acquisition on its website.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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