EcommerceBytes-NewsFlash, Number 2379 - September 28, 2010     4 of 5

PayPal, Coming to a Television Near You

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Shopping on TV is getting closer to reality with the help of FourthWall and PayPal. Back in 2005, AuctionBytes wrote about a company called BIAP Systems which was running a test of "eBay on TV" in Austin, Texas through Time Warner Cable. BIAP changed its name to FourthWall Media and continues to market TV widgets, including one for accessing eBay. Now the company wants to go further with the creation of a TV Buy Button, powered by PayPal X.

In a press release, Tim Peters, CEO of FourthWall Media, said, "imagine someday watching your favorite basketball team and being able to instantly purchase a Mavericks jersey with the simple push of a button on your existing remote."

FourthWall Media calls shopping on television, "T-commerce," and said its applications such as eBay on TV, Yellow Pages on TV, and Ad Widgets would benefit enormously from having an integrated TV Buy Button. "Programmers and cable distributors can find new and exciting ways to generate revenue."

FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at FourthWallMedia.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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