EcommerceBytes-NewsFlash, Number 2374 - September 21, 2010     2 of 7

Etsy Glitch Discloses Seller Names

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An Etsy glitch caused it to publish sellers' full names in an area of the site called Treasury. The "full name" field gathered at seller registration replaced shop names in pages that display individual Treasury lists.

Sellers posting in a discussion thread were upset to learn their names may have been published. Etsy's CTO Chad Dickerson posted an announcement and said that a number of members in the forum asked why Etsy did not shut down the Treasury immediately.

"This is a reasonable expectation," he wrote, "and I'm reviewing what steps we can take in the future to make our response as near to immediate as humanly possible. It was not good enough in this case."

The problem began at 12:07 EST, was detected at 12:22, and was fixed code was live on the site by 12:45. Dickerson said Etsy would contact all members who might have been affected and would be taking steps to make sure that any Treasuries indexed during that time don't appear in the Google cache.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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