EcommerceBytes-NewsFlash, Number 2355 - August 25, 2010     2 of 2

Overstock.com Launches Private-Sale Site Eziba.com

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Overstock.com announced the launch of Eziba.com, a private sale website. Eziba.com features daily deals on the home decor products from many leading brands. The products will be offered in daily sale events starting each day at 11:00 Eastern Time. Each sale will last between 48 and 72 hours.

A spokesperson said Eziba would not be adding categories beyond home decor at this time, and said no other private sale sites are being developed.

Eziba.com is not accessible through the Overstock.com homepage, but customers can sign up on Eziba.com using their Overstock.com log-in information. As with Overstock.com orders, an entire Eziba.com order ships for $2.95, and Overstock.com handles customer service for the site.

Overstock.com President Jonathan Johnson said, "Overstock.com has relationships with a large network of suppliers, who are in search of different avenues to sell product. It was a natural progression for the O to build a private sale site."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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