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EcommerceBytes-NewsFlash, Number 2354 - August 24, 2010 - ISSN 1539-5065    2 of 5

Google Acquires Like.com for Its Ecommerce Visual-Search Technology

By Ina Steiner
August 24, 2010

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Google has acquired Like.com, which was founded by Munjal Shah, who also founded eBay tools provider Andale.com a decade ago. Google spokesperson Andrew Pederson said Like.com would operate its websites separately in the near term and said, "We're excited about the technology they've built and the domain expertise they'll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners."

A message on the Like.com home page from Shah said the company was the first to bring visual search to shopping and the first to build an automated cross-matching system for clothing. He wrote, "We see joining Google as a way to supersize our vision and supercharge our passion."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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