Google Launches New Ad Format for Online Merchants
By Ina Steiner
Google launched a new advertising format for online merchants. The new format is based on the product extensions on Google.com, but in Product Search, users will see products and prices without having to click on a "plusbox" to expand the ad.
The new ad format allows merchants to market the breadth of their product catalog and highlight promotional messages directly to shoppers on Google Product Search. See details on Google Merchant blog.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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