EcommerceBytes-NewsFlash, Number 2328 - July 19, 2010     3 of 5

eBay Releases Fashion App for the iPhone

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eBay introduced an iPhone app for fashion shoppers that allows them to virtually "try on" items and add them to a personalized "Closet." The eBay Fashion app features an Outfit Builder feature, social networking sharing functionality, and a Virtual Style Gallery that showcases latest trends and fashions.

The new app comes as eBay, Amazon and retailers and manufacturers invest in the clothing, shoes and accessories category. In April, eBay launched a fashion portal with a more visual shopping experience and new navigation, including "image-similarity" technology.

eBay said it expects to generate $1.5 billion in gross merchandise volume (GMV) through its mobile platform in 2010, with more than 10 million downloads of eBay's core iPhone application. Apps also include Selling, Classifieds and Deals.

Apparel is eBay's number one mobile category in terms of items sold, and number two in terms of mobile GMV.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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