Amazon Gives Sellers List of Popular Products in Low Supply
By Ina Steiner
Amazon is publishing a list for its third-party sellers of products that customers are shopping for that but are out-of-stock on its marketplace. The list, updated weekly, includes products that Amazon.com shoppers have viewed hundreds of times but have few or no listings available on Amazon.com (Amazon Suggested Products - scroll down to see the list).
It's a clever and risk-free way for Amazon.com to fill out its line to quickly take advantage of demand. But sellers are best off looking at the list for products they already have in stock and have familiarity with, since all sellers have access to the same list that could result in an oversupply of the items.
For example, one of the items on Amazon's Suggested Products list is a "Loud Stadium Horn - Black (Toy)," made popular by the soccer World Cup. But a post on eBay's Certified Provider blog yesterday that discusses Terapeak's research tool reveals that demand for the Vuvuzela horn may be on the decline as the World Cup winds down. Sellers who rely solely on Amazon's list might end up stuck with a surplus of non-selling inventory if they don't do thorough research before ordering products.
eBay has its own hot-products program launched in 2008 called eBay In Demand, but made it available only to top-rated PowerSellers.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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