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EcommerceBytes-NewsFlash, Number 2303 - June 07, 2010 - ISSN 1539-5065    4 of 4

Yahoo Integrates with Facebook and Has Plans for Social Ads

By Ina Steiner
EcommerceBytes.com
June 07, 2010




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Yahoo announced it has integrated with Facebook, allowing users to link their Yahoo and Facebook accounts and view and share updates with friends across both networks. It has also renamed Yahoo Profiles "Yahoo Pulse" (http://pulse.yahoo.com), which allows users to manage their identity and activities across Yahoo from a central location.

Yahoo said it was actively partnering with advertisers to develop innovative new ad formats that bring social aspects into the ad itself, "creating brand evangelists and increasing direct participation with marketers' messages, which should help increase the ad's impact and performance." Yahoo also said the new features would help advertisers better understand customers.

In related news, Wall Street analyst George Askew of Stifel, Nicolaus & Company issued a report (PDF format) on Monday that estimated Yahoo's new Sign-In page display ads could generate almost $100 million in incremental annual revenue when it launches soon. Yahoo announced the new ad space last month, explaining it would be a full-page branded display ad that takes over the Yahoo Sign-In page - the third most visited page on the Yahoo website with about 26 million page views per day, according to Askew, who wrote that the page had previously been limited to internal Yahoo product ads.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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