728_header.jpg (23748 bytes)
 Home 
 EB Blog 
 AB Blog 
 Letters 
 Podcasts 
 Forums 
 EPIS 
 PR Service 
 Classifieds 
 EKG 
 Ratings 
EcommerceBytes-NewsFlash, Number 2303 - June 07, 2010 - ISSN 1539-5065    2 of 4

Overstock Launches Main Street Store Featuring Small Businesses

By Ina Steiner
EcommerceBytes.com
June 07, 2010




Email This Story to a Friend

Overstock.com launched a new section on its website called Main Street Store featuring over 2,500 products from small and minority-owned businesses across the U.S. The company said it's a new way for consumers to "shop local." The Main Street Store is listed as a "See More" option on Overstock's main navigation header, and categories include furniture, jewelry, apparel, gourmet food, pet supplies and home decor.

Overstock announced the Main Street initiative in April as a way small businesses to reduce supply chain costs while opening their products to a mass audience. Sellers interested in listing on Overstock's Main Street Store can email their request to mainstreet@overstock.com.

In announcing the new feature, Overstock.com Chairman and CEO Patrick Byrne said, "The Main Street Store creates a national marketing and distribution channel for small businesses by providing them a way to sell their products easily and inexpensively. It is also a place where consumers can contribute to the national recovery by buying products made by entrepreneurs throughout the U.S. It's the new way to shop local."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.

Sign up for our Email Newsletters

Email This Story to a Friend
Email this story to a friend.


2 of 4


Sponsored Ad