Magento Uses PayPal Mobile Payments to Go Mobile
By Ina Steiner
Magento unveiled Magento mobile, a new product that allows merchants to reach consumers through mobile devices. Magento mobile includes deep integration with its ecommerce platform, which is used by more than 60,000 merchants worldwide.
Magento mobile integrates with PayPal's mobile payments library for iPhone, iPad and Android to provide a fast checkout experience from a mobile device. Osama Bedier, PayPal Vice President of Mobile, Platform and New Ventures, said "Mobile is extending ecommerce to an anytime, anywhere, rich shopping experience that's coming of age in a very big way in 2010. We're working with Magento to create a whole new shopping experience that makes it even easier for merchants to sell to customers accessing their online stores from a desktop, mobile or any other connected device."
Magento said its mobile offering solves three main problems for retailers looking to build an effective mobile-commerce strategy: integration with existing systems; easy portability to multiple mobile platforms; and support for payments.
Magento mobile provides functionality for iPhone starting today, with support for iPad and Android devices coming later this year. More information is available on the Magento website.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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