Google Launches YouTube Ecommerce Channel
By Ina Steiner
Google has launched the "Google E-Commerce YouTube Channel" to highlight its ecommerce services, including Google Checkout and Product Search. The channel is targeted at retailers and features demos and instructional videos.
Google's ecommerce channel currently features two instructional videos on how to set up shipping information and sales tax calculations for Google Checkout, and Google has plans to add videos that address frequently asked buyer and merchant questions, including one on how to handle customer chargebacks.
For those unfamiliar with YouTube channels, they allow anyone to set up a branded page where they can upload videos, and they allow visitors to "subscribe" to channels. Google acquired YouTube in 2006.
Google is increasingly focusing on ecommerce, recently snagging a top eBay executive to head its ecommerce initiatives.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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