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EcommerceBytes-NewsFlash, Number 2276 - April 29, 2010 - ISSN 1539-5065    4 of 4

eBay's ProStores Ecommerce Solution Adds Analytics

By Ina Steiner
EcommerceBytes.com
April 29, 2010




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ProStores, eBay's ecommerce solution for small- and medium-size businesses, recently released its storefront software upgrade ProStores 9.3.2, which features the ProStores Web Analytics Tool. The new tool enables merchants to get at-a-glance summary trends on the analytics dashboard, or more detailed sales and visits information displayed in tabular chart and line chart graphics. It also allows merchants to pull data from a date-range, including pre-defined, last x days and custom date ranges. The Analytics tool is built-in to ProStores and quick and easy to turn on, so merchants don't need to install a script or go to another tool to track their store's performance.

Other new features in ProStores include Category Promotions; improved checkout; manual adjustment of invoice discounts; quick access to pending orders; and support for Store inventory format removal on eBay. In addition, with ProStores 9.3.2, customers can pay at PayPal but return to the store with the cart still stocked, so there is no need for them to refill it and checkout again.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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