EcommerceBytes-NewsFlash, Number 2202 - January 15, 2010     2 of 3

Atomic Mall Launches New Buy Page for Impulse Shopping

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Atomic Mall unveil this week a new Buy page, which is a launching page for shoppers on the site. Founder Mike Shannon said the "Impulse" page offers features that make the shopping experience easier and more intuitive, including the ability to see all categories and sub-categories within a collapsible menu structure.

Another new feature, the Window Shopper, lets shoppers enter various criteria to help them find items. Selective content page loading means that only the portion of the page that has updated content will reload, resulting in much faster scan returns.

The new page also debuts with a Seller Spotlight. Each Monday, a new Atomic Mall store will be chosen to be featured on the page for the week. The criteria for selection can be seen by clicking the "Info" link within the Seller Spotlight box.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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