ArtFire.com Online Marketplace Partners with Jo-Ann Stores
By Ina Steiner
"ArtFire.com, an online artisan marketplace, has partnered with Jo-Ann Fabric and Craft Stores to better promote independent artisans and crafters' work and independent artisan businesses on ArtFire. The partnership is part of ArtFire's Common Good Preferred Supplier Program in which ArtFire partners with a select group of suppliers in an effort to mutually promote artisans and provide access to unique special offers and suppliers' products at a discount. The program creates a total artisan support structure from supplies to the sale of the final product on ArtFire.
Founded in 1943, Jo-Ann Fabric and Crafts now has over 750 locations in 48 states and reported revenues for 2008 of nearly $2 billion. By partnering with ArtFire.com, Jo-Ann Stores will now also provide their customers a free co-branded and fully supported venue to sell their work online and share it with the crafting world.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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