|EcommerceBytes-NewsFlash, Number 2170 - November 30, 2009 - ISSN 1539-5065 1 of 4|
Ecommerce holiday spending is up 3% to date, and Black Friday online sales was up 11% year-over-year, according to ComScore. ShopTrack said offline spending on Black Friday was up a mere 0.5%. And the National Retail Federation said that while more people were shopping (online and offline) over the Black Friday shopping weekend, they spent less this year than last.
Looking at the data coming in, it seems it's no slam-dunk for holiday retail sales this year, online or offline. The National Retail Federation said, "every retailer wants to be a discounter," and that seems to be a key variable this year that will impact total spend.
PayPal, eBay and Amazon Holiday Sales
eBay has not yet released Black Friday sales data, but it published an interactive graphic plotting the one-million-plus transactions it facilitated on eBay.com on Friday. (See, "eBay Plots 1 Million Transactions on Black Friday Map" on the AuctionBytes Blog.)
Likewise Amazon.com has not released sales data, but online channel-management platform Mercent released interesting sales figures of its third-party merchants selling on Amazon. Same-seller GMV (gross merchandise volume) increased 78% on Thanksgiving day relative to 2008, and increased 56% on Black Friday relative to 2008. Those figures cannot be extrapolated to Amazon.com as a whole, but is a positive indicator.
ComScore Says Online Holiday Spending Is Up 3%
ShopTrak Says Offline "Black Friday" Spending Is Up 0.5%
NRF Says "Black Friday" Weekend Spending Is Down
One-quarter of Americans shopping over the weekend (28.5%) were shopping online. And according to a survey conducted for the NRF's Shop.org by BIGresearch, 96.5 million Americans plan to shop on Cyber Monday this year, up from 85 million in 2008. Of those Cyber Monday shoppers, 3.8 percent will shop from a mobile device such as an iPhone or a Blackberry.
Shoppers' destination of choice over the past weekend seemed to be department stores, with nearly half (49.4%) of holiday shoppers visiting at least one, a 12.9 percent increase from last year. Discount retailers took an uncharacteristic back seat, with 43.2 percent of holiday shoppers heading to discount stores over the weekend and another 7.8 percent heading to outlet stores.
"In an economy like this one, every retailer wants to be a discounter," said Tracy Mullin, NRF President and CEO. "Department stores have done an admirable job touting both low prices and good quality, which are important requirements for holiday shoppers on a budget."
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About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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